*benefits of creative technologies and immersive media in the arts:

Increased engagement and interactivity

Immersive media like virtual/augmented reality and interactive installations can provide more engaging and participatory experiences for audiences. This can create more memorable and impactful art.

Accessibility

Immersive and interactive art can provide more accessibility for those who cannot access traditional art spaces, like those with disabilities or in remote areas. Virtual exhibits can allow broader access.

Novel platforms for creativity

New technologies give artists entirely new mediums and platforms to express creativity in innovative ways not possible with traditional media. This can spawn new forms of artistic expression.

Preservation and recreation

Immersive media can help preserve artefacts and recreate lost or inaccessible artworks in vivid simulations and 3D models for posterity and education.

Economic opportunity

Immersive art and creative tech may create new revenue sources, jobs, and growth in the creative industries and technology sectors. They can help drive innovation and development.

Audience development

By providing interactive and shareable experiences, immersive art can help attract new and younger audiences that respond to experiential and digital media. This builds future patronage.

Better understanding

Immersive experiences that evoke empathy, emotion, and new perspectives can help audiences understand and appreciate art more deeply. This furthers art's social and cultural impact.

*creative technologies can expand art's boundaries, accessibility, and audience while driving innovation - but care is needed to utilise them thoughtfully.