CASE STUDY : AuRaki by HORI
DATE : 2022
NOTES : AR+concierge™
LINK : #wearethemainstream

AuRaki #WeAreTheMainstream

HO RI - ‘We Are The Mainstream’

Stuff / NZME / Mediaworks / TVNZ

December 2022

Artist Hohepa ‘HORI’ Thompson commissioned work in response to the Stuff apology.
AR/XR 360° & 3D experience of cultural accountability; AR+concierge™ model.

*powered by iSPARX™

Is “mainstream media” in Aotearoa culturally aware?

Are cultural plans being implemented authentically within these media organisations?

Or is being culturally competent just become a box ticking exercise?

Let’s find out shall we.

Meet Auraki - our AR cultural accountant.

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